De Salitto is a young, dynamically developing Italian brand of children's clothing, created in 1993. The founder of the brand is Icilio de Salitto, an Italian entrepreneur of Spanish descent who was educated at London College of Fashion (LCF).
Modern children are trying to keep up with adults in choosing clothes for their wardrobe. They want to dress fashionably and tastefully, creating their own unique image, follow fashion trends using the media. De Salitto understands young fashionistas and women of fashion, as well as their parents, for whom an important factor in choosing clothing for their child is that it should be not only beautiful and fashionable, but also practical.