Era 1978, when, in Tuscany, came to the life of the company MAGGI Massimo, inherited from his father and grandfather before, due to what is called “call to combine the art and skill of masters, modern design.
This union, shortly afterwards, he announced the birth of the line "HARD COUNTRIES". Under these assumptions, Massimo Maggi, the founder and leader of the company of the same name, was able for a long time to have a dialogue between tradition and modernity, creating and designing a new reality of conditions for the kitchen and basement.
Starting from the "old style", where each piece is redone with creativity, originality and drawing on the experience of qualified government leaders. Aesthetic philosophy and corporate avoiding market laws based on mass production, arid, impersonal and often anonymous - preferring passion and quality. "Each piece of furniture, when processed with wisdom, tenderness and love from the hands of man, as if he had acquired a soul, his essence of life," he likes to say, holder.
Furniture with a soul that becomes included in the decoration of the villas, a status symbol, decided to create an atmosphere in which everyone wants to give highlighting their lifestyle. And "This secret of success over the years has allowed the brand to establish itself internationally, conquering important markets, Europe, Japan, the Ex. USSR and China.
