ООО «Торговый Дом Наша-История»

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Dressings, Jam, Canned Fruit & Vegetables Russia

Considering the market conditions of the canned fruits and vegetables of the Russian Federation, as well as production capacities and logistic capabilities of the Nikulinsky expanses, we are reviving the history and forgotten traditions of the quality of those products on which whole generations grew.
The trademark History was registered in 2012 and is designed to combine the entire range of products, including in the categories of vegetable and fruit preservation, manufactured by Nikulinsky open spaces.
Entrance to the TM market The story took place last fall as part of a global promotion held in the Pyaterochka chain of stores. The results of the action were more than satisfactory. During the time (1.5 months), more than 4 million consumers purchased and tried our products. The end of a promo with practically zero balances in the network may indicate the demand for TM History products and a competently priced policy. In February of this year, we repeated this kind of promo and the results were similar. Today we are brought into the regular range. At the same time, we are actively developing the direction of traditional retail through distribution companies in the Central Federal District, Siberian Federal District, and the Urals Federal District with subsequent broadcasting to local networks. Social distribution channels (baby food factories, hospitals, etc.) are already connected.

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