Pria Nera Pria Nera is the first pencil name used for the first time in Italy in the fifteenth century. The creativity of the designer’s pencil continues in the design of creating a cardboard pattern, thanks to which each model is created. After that, an attentive pencil, following this pattern, selects the best parts of each layer of skin.
History and traditions are priceless.
Without them, it would be impossible to maintain their identity, communication with the territory and with the culture of society. Their manual nature, such a “know how to do”, which is transmitted over time, will find its maximum expression in handicraft and in its creative evolution to the manufactory and industrial realities of our days.
The Prianera brand fully expresses the legacy of the founding family of Polaris designed for living srl. Their experience, achieved over the decades of their work, their efforts and passion characterize the quality of the goods and the nature of bold ideas, which became a success: to continue with the quality of handmade work and with the tradition of the territory in a completely Italian environment, in Forlì, inside the design production.
Form and function, aesthetic search and technological research of materials, ergonomics and the term of use of goods. The company also devotes its attention to all these aspects through constant cooperation with renowned architects and designers who have been and continue to be the company's connection with the world of creativity. The mutual exchange of “production knowledge”, culture, information and planning has always been fertile ground on which everyone built their relationship with the company and its research and production structures.