Cosmetics created by customers
Each SHELK cosmetic product is created by the customers themselves. It is this fact that contributes to the market success of the brand. An experimental sample is sent to a group of experienced makeup artists, cosmetologists and regular clients. They try it, talk about their impressions, measure performance indicators. According to the feedback from the control group, the technologists of the enterprise make changes to the novelty. They pass the modified sample to the clients for new testing. This happens until future buyers approve the cosmetic product. As many times as needed. Only after that SHELK cosmetics are launched into mass production.
Efficiency history
The appearance of the brand on the Russian market is connected with the desire of a group of leading Russian technologists to create truly effective cosmetics that are affordable for every Russian woman. The history of the brand began in 2014, when, after 365 days of testing and testing, the first product under the registered trademark SHELK was released. In 2017, the company became a Russian-French joint venture. This step is a logical continuation of the task facing technologists to combine the best European raw materials into one product. An idea came up - to create a high-quality product using patented French technologies from advanced foreign components right here in Russia. With full control of all stages of production and guaranteed terms of supply of raw materials. The main concept of the brand was also born - to add components to your products not for advertising, but to achieve an effect, in dosages strictly recommended by raw material manufacturers. All resources are involved for this. Successful communications with the French side, a well-thought-out logistics supply chain. The latest production technologies, multi-stage quality control system. Established feedback from the market.
Treat, not mask flaws
The main feature of SHELK cosmetics is that it treats rather than hides problems. And the main reason for such effectiveness is its unique composition. It uses those components that, according to the results of manufacturers' testing, give a positive measurable effect. All ingredients are combined in the right proportions - this is how they work best.
Development course
Today, the brand sees its development in the following directions: to continue to create a high-quality Russian-French product that customers and craftsmen like. Receive feedback from them both at the testing stage and on an ongoing basis. Refine products to the desired efficiency. Share knowledge on the company's cosmetics, conduct product master classes. Strengthen the image of the cosmetic brand created by customers.
